(Posted on: April 17, 2025)

Hey everyone!

It seems like every time I turn around, there’s a new food trend popping up, or sometimes, an old classic rediscovered and given a new name. Recently, the term ‘Pinsa’ started catching my eye. Often described as a Roman-style pizza, it’s known for its unique crust, typically made with a blend of flours (often including rice and/or soy), higher hydration, and a longer fermentation process that contributes to its distinct texture. My curiosity was definitely piqued.

Now, I know what you might be thinking – can you really get an authentic taste of something like Pinsa from the supermarket freezer aisle? Maybe not the full experience, but as a former chef and forever food enthusiast (and someone who loves discovering new things-i-enjoy.com!), I’m always open to exploring. When I spotted the Urban Pie “Pinzza,” Roman Style Pizza, Sausage Burrata during my weekly grocery run (shoutout to Woodman’s), and saw it was on sale, I figured it was the perfect, low-risk opportunity to see what this Pinsa buzz was about, at least in its frozen form. You might have noticed the name – “Pinzza” with two z’s. It seems like a clever marketing play, perhaps aiming to capture the essence of both “Pinsa” and “Pizza” in one catchy name!

First Impressions & The Price Point

Right out of the box, the first thing I noticed was the crust. It looked distinctively thicker than your typical thin-crust frozen pizza, almost resembling a rustic focaccia bread. This was immediately promising! Let’s be real, the crust is so often the Achilles’ heel of frozen pizza – we’ve all experienced that cardboard-like texture and taste, right? Seeing this thicker, more rustic-looking base gave me real hope.

The toppings – crumbled sausage and generous dollops of creamy burrata – appeared to be well-distributed across the surface, hinting at a satisfying bite in every slice. The whole thing was securely wrapped in plastic. Price-wise, doing the quick math, it comes out to roughly a dollar per slice. So, this isn’t positioning itself as a budget frozen pizza; it’s definitely aiming for that premium, ‘worth the extra cost’ category. Compared to some other frozen options, it’s a bit of an investment, but the promise of a unique crust and quality toppings certainly makes you wonder: does it deliver on that premium promise?

The Bake & The Aroma

I preheated my oven precisely as the package directed. The instructions for placement (directly on the rack is usually best for crispiness) and timing were clear. My oven sometimes runs a little cool, or maybe I just like things extra crispy, because this “Pinzza” needed about three and a half minutes longer than the maximum suggested time to reach that perfect, bubbly, golden-brown look I aim for. You could practically see the air pockets forming in the crust!

After pulling it from the oven, I practiced a little patience and let it rest for a few minutes. This is crucial not only to avoid turning your mouth into molten lava but also to let the cheese set up slightly. The aroma filling my kitchen was fantastic – fragrant notes of basil, onion, and garlic were mingling, smelling much more inviting than your average frozen pizza. Yum! Cutting into it, I was immediately rewarded with a satisfying crunch. Good sign!

The Taste Test: Breaking It Down

So, the moment of truth. How did it actually taste? I have to say, I was genuinely and pleasantly surprised. Have you ever been pleasantly surprised by a frozen food?

• The Crust: This was, without a doubt, the star of the show! Superb! It achieved that wonderful textural contrast: a properly crispy exterior giving way to a soft, slightly chewy interior. Most importantly, it tasted like actual bread. You could tell the dough had been allowed to ferment and develop some real flavor, a universe away from the bland, cracker-like bases that plague the freezer aisle. Isn’t a good crust the key to any great pizza (or “Pinzza”)?
• The Toppings: The sausage was flavorful, with a distinct and welcome hint of fennel. Critically, it had a great, meaty texture – none of that weirdly smooth, overly processed sausage crumble you sometimes find. The burrata added delightful pockets of luxurious creaminess, a milky richness that melted beautifully into the other flavors. The toppings felt generous and had an excellent mouthfeel.
• The Sauce & Cheese: The tomato sauce provided a nice, slightly sweet foundation that balanced the savory sausage well. The blend of cheeses melted beautifully, giving that satisfying stretch and creamy texture.

The Verdict

Honestly, I was not disappointed. What truly set this apart right from the start was the promising-looking crust! The Urban Pie Sausage Burrata “Pinzza” was a delightful discovery and a clear winner in the frozen pizza category for me. It successfully sidesteps many of the usual frozen pizza pitfalls, largely thanks to that outstanding crust.

While it does carry a higher price tag than many competitors, I feel the quality absolutely justifies the cost, especially if you’re looking for a convenient option that feels like a genuine upgrade to your usual pizza night routine. This definitely makes the list of things-i-enjoy.com!

Would I Recommend It?

Absolutely. If you’re looking to elevate your frozen pizza game, are curious about Pinsa (and don’t mind a cleverly named “Pinzza”), or just want something reliably delicious and easy, give this one a try. Pair it with a nice big salad – perhaps a Mediterranean-inspired one with fresh greens, tomatoes, cucumbers, and a light vinaigrette to complement those basil and garlic notes I noticed. You could even consider a crisp white wine or a light Italian beer. This could easily satisfy three, maybe even four people, depending on how hungry everyone is.

Your Turn!

Have you tried this Urban Pie “Pinzza,” or perhaps other brands offering Pinsa, frozen or fresh? What are your thoughts on this Roman-style pizza? Let me know your experiences and favorites in the comments below!